Entrepreneur with ties to Jacksonville making history

When Jayla Roxx started her business journey, it was out of necessity. Looking for affordable eyelashes that looked good, she decided the best way to ensure both quality and quantity was to start her own brand. 

And thus, the Bat Me! Brand was established. What started as an indie lash company has grown into a full-fledged cosmetics brand poised to compete with the biggest names. It’s affordable, vegan, gluten and cruelty free. 

“The idea of helping people and creating more platforms where creatives can shine in their true light was one of the inspirations that led me to expand the brand.”

Jayla Roxx

This has led to numerous high profile customers and partnerships. Manila Luzon and Monique Heart, just to name two influential drag queens, are among the Bat Me! Besties. Roxx’s products have also been featured on the hit FX show Pose.

“I had the opportunity to work with Angelica Ross before the show and they recognized the hard work and dedication put into something greater than myself and reached out.” 

Bat Me! Cosmetics has a lot to offer. In addition to the iconic Box O’ Donuts eyeshadow palette, they also offer an amazing range of liquid matte lip glosses and stunning one of a kind lashes.

Recently featured in Forbes, Roxx is the first trans woman of color in the country to launch a beauty brand. While Bat Me! Cosmetics is based in Los Angeles where she currently lives, Roxx previously lived in Jacksonville and was a stand out icon in the drag scene. Calling her time here her “formative years,” Roxx says that Jacksonville “helped shape me to where I needed to be in order to present myself in the best way.” 

After seeing success here, she knew in her heart that following her inner voice, her gut, to go out and do more, was the right decision. That decision took her from being an amazing drag performer to becoming a true icon in her own right. In addition to owning her business, she is also a TV personality and producer. She’s worked with Afterbuzz, Sequester, and others.

“I urge more queer and trans folks to live out loud and authentically. The more visibility, the more opportunities are presented. Jacksonville can be a place for creative growth, but it all starts with the people that truly want to succeed.” 

Roxx has taken the skills and passions she’s had her whole life and really focused on manifesting her dreams into reality. There may be times when business is slow, or where change is needed, but that’s all a part of the process. 

“Over time I have learned my own strengths. We all have that second voice trying to ruin your day, but it’s good to find a counteracting voice to give you more love and inspiration. Your success is not someone else’s failure and vice versa.”


Daryna Barykina

ROOTS Daryna Barykina is an awe-inspiring photographer that is adept in stylized conceptual vivid imagery. A native of Ukraine, she moved to Jacksonville, Florida in 2011 and embarked on her

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